We specialize in providing support and capital to startups in the pre-seed to early Series A stages. We look for companies that are typically either pre-revenue or early-revenue but show strong promise through their founding teams, clear problem-solution alignment, and a compelling vision, particularly in the realm of human performance optimization. This focus allows us to empower entrepreneurs with the critical resources and expertise they need to foster innovation, drive growth, and ensure long-term success.

We focus on investing in companies that operate at the intersection of athletic and human performance optimization. This includes a wide range of sectors such as sports technology, fitness platforms, recovery tools, mental resilience software, wearable devices, clean supplements, and health & wellness services. We are interested in businesses that provide innovative solutions to help individuals perform better, whether it's improving athletic capabilities or enhancing overall well-being. By empowering these visionary startups with capital, expertise, and a vast network, we foster innovation, growth, and long-term success.

We write checks between $25K–$150K and have the capacity to provide follow-on funding as your business scales. Beyond financial investment, we offer strategic operations support, leveraging our expertise to optimize your business processes and strategies. Additionally, our extensive distribution channels can help you reach a broader audience effectively. Finally, we provide early customer exposure through our owned platforms, giving your startup the visibility it needs to thrive in its early stages. Our holistic approach ensures that you have the resources, guidance, and market access necessary to turn your entrepreneurial vision into reality.

We are dedicated to empowering visionary entrepreneurs by providing capital, expertise, and a vast network for innovation and growth. We support a wide range of performance-driven startups, including those focused on digital platforms, hardware, SaaS (Software as a Service), fitness brands / programs and content-driven brands. Our mission is to foster long-term success, so we seek businesses that align with this vision and show strong potential for impact and scalability. Whether your startup is centered around cutting-edge technology or innovative content solutions, if it aligns with our ethos and demonstrates significant growth potential, we are interested in partnering with you.

We specialize in partnering with lean early-stage teams, often comprising solo-preneurs who are just beginning to gain traction in their entrepreneurial journey. Our target demographic includes early-stage or pre-revenue businesses that are striving to achieve product-market fit. We are adept at becoming one of the first equity partners, offering not just capital, but also our expertise and a robust network to help these visionary startups innovate, grow, and achieve long-term success. This approach ensures that we can provide substantial value and support at the most critical stages of their development.

At ATP Ventures, our investment approach is rooted in a long-term return horizon. Unlike many venture capital firms that seek a quick exit to maximize short-term gains, we are committed to supporting businesses until they achieve profitability and can distribute dividends to their partners. This means that we empower entrepreneurs not just with capital, but also with our extensive expertise and a broad network, focusing on fostering sustainable growth and innovation. Our goal is to ensure that visionary startups achieve long-term success, benefiting all stakeholders involved.