Backing the Next Generation of Health & Performance Brands

At ATP Ventures, we believe in a simple truth: health is foundational, and performance is the future.

Our world is shifting. Consumers are more health-conscious, more data-driven, and more willing to invest in products and services that help them feel, look, and perform better. The pandemic accelerated the demand for wellness infrastructure — from wearables to gyms to supplements to performance coaching. But most venture capital hasn’t kept up.

ATP Ventures was created to close that gap.

We’re not traditional investors. We’re operators — gym founders, brand builders, marketers, and performance professionals. Our parent company, MooseFit MT, owns and operates MXT, one of the fastest-growing functional training concepts on the East Coast, and has equity in every FLEX gym location — premium, multi-operator performance hubs embedded in residential and commercial real estate. FLEX isn’t just a gym — it’s a blueprint for how wellness can anchor real estate, community, and culture.

Now, we’re using our infrastructure to back the next wave of founders building the future of fitness, wellness, and performance. Through ATP Ventures, we invest $50K–$150K in early-stage companies across:

• Health optimization products

• Fitness & performance services

• Tech-enabled wellness platforms

• Recovery, diagnostics, and lifestyle tools

But our real advantage isn’t just the check — it’s the platform. Through our owned gyms, member base, coaches, and community:

• We offer live product testing and feedback

• We provide retail and distribution opportunities

• We deliver direct access to 15K+ engaged, high-performance consumers

• We actively advise on branding, pricing, customer acquisition, and GTM

We’ve been in the trenches. We’ve scaled real-world operations. We know what it takes to go from 10 to 100.

If you’re a founder building something real — with traction, vision, and discipline — we want to meet you.

ATP is more than capital. It’s a launchpad for the next generation of performance.