Real Estate Meets Recovery: Why Fitness-Forward Buildings Win

The Data-Driven Case for Onsite Gyms and Wellness Hubs

Real estate is evolving — fast.

Today’s tenants are no longer choosing buildings based solely on square footage or location. They’re choosing based on lifestyle. And the #1 lifestyle driver in urban leasing today? Onsite health and wellness offerings.

According to recent reports from CBRE and JLL, having a high-quality fitness facility in a building can increase lease conversion by 18–35% in urban markets. It’s no longer a “nice to have” — it’s a differentiator.

At ATP Ventures, we’ve seen this firsthand. In Washington, D.C., we operate a 10,000 sq. ft. FLEX gym inside a residential tower. It doesn’t feel like a typical apartment gym — it feels like a performance center. Residents get access to a curated baseline membership, and the building has used the FLEX facility as a key leasing tool. The result: accelerated lease-up, higher retention, and tenants who feel like they’re part of a community — not just renting a space.

Now we’re taking that model to commercial real estate.

In markets like Boston, NYC, and Austin, companies are struggling to justify expensive leases. They want amenities that reduce HR costs, increase culture, and give them leverage in recruiting. We’re proposing FLEX-managed fitness hubs that:

• Offer free baseline memberships to tenants

• Allow companies to reduce or eliminate third-party wellness reimbursements

• Create optional team-building, group training, and recovery events

• Enable ATP to monetize through non-tenant memberships and partner activations

Think about this: the average company spends $70–$100/month per employee on wellness stipends. With an onsite FLEX facility, that cost drops to $0 — while offering higher engagement, better outcomes, and daily access.

Plus, our management model takes the financial burden off landlords. FLEX advises on the buildout, fills the space with curated sub-operators (yoga, recovery, nutrition, etc.), and runs the facility under a profit-share model. You don’t need a tenant. You need a partner.

FLEX is that partner.

Wellness is the new anchor tenant. Let’s future-proof your asset — and redefine what it means to live and work well.